The Big Think

January 23, 2005

Apple Treats

Filed under: Uncategorized — jasony @ 8:38 pm


“What will worry the other PC companies is that, in a market where everyone except Dell has struggled to make money, Apple has long been highly profitable with only a 2 percent to 3 percent market share. Should the company boost this to 4 or even 5 percent, its profits—and thus its ability to increase its spending on marketing and development—would also be significantly increased, raising the prospect of the company simply being able to blow away its less profitable rivals. Such a revitalized Apple could, over the long term, become a challenger to even the 17 percent of the worldwide market that is currently owned by Dell.”

Thanks for the link, Giles

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