The Big Think

November 17, 2005


Filed under: Macintosh — jasony @ 11:29 pm

The full story behind the seminal ad. Interesting fact:

“Apple spent more than $2.5 million to buy all 40 pages of advertising in a special 1984 election issue of Newsweek magazine. At the time, John Sculley remarked, “It’s unclear whether Apple has an advertising insert in Newsweek or whether Newsweek has an insert in an Apple brochure.”

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