The Big Think

June 21, 2013

Come On, Just This Once

Filed under: Business — jasony @ 12:28 pm

Never Give Stores Your ZIP Code. Here’s Why:

“In one of their brochures, direct marketing services company Harte-Hanks describes the GeoCapture service they offer retail businesses as follows: ‘Users simply capture name from the credit card swipe and request a customer’s ZIP code during the transaction. GeoCapture matches the collected information to a comprehensive consumer database to return an address.’ In a promotional brochure, they claim accuracy rates as high as 100%.”

I’ve gotten the stink-eye a few times when I’ve tried to buy items without giving them a zip code or phone number. I’ve even escalated it to a manager once or twice- they usually understand and let it pass.

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