The Big Think

July 2, 2014

Selling Obamacare

Filed under: Politics — jasony @ 4:21 pm

Selling Obamacare – Reason.com:

“…Even more disturbing is that the ambitious Obamacare marketing campaign went well beyond the typical awareness initiatives sponsored by government, making forays into the much more opaque world of popular culture. In 2012, California’s Obamacare exchange spent at least $900,000 hiring the marketing firm Ogilvy to do P.R. as part of an effort that would enlist ‘Hollywood, an industry whose major players have been supportive of President Obama and his agenda,’ according to The New York Times. The effort was said to be working on a reality TV show about families without health insurance, as well as weaving Obamacare story lines into prime time shows and Spanish language TV. ‘I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,” Peter V. Lee, the executive director of California’s exchange, told the Times.

Two years later, the White House was still working on getting Hollywood to promote ‘that health insurance thing.’ In March, White House aide Valerie Jarrett told Popsugar.com, ‘I’m meeting with writers of various TV shows and movies to try to get [Obamacare] into the scripts.’…

…Aside from her ethically dubious plans to politicize popular entertainment, Jarrett provided an unintentionally revealing window on the administration’s propaganda efforts. ‘What we want to do here is, like, nag,’ she said. ‘We’re really good at nagging. I’m a mom so I know. I’m a really good nag. And I can come at the same issue like 20 different ways until my daughter goes, ‘OK, I’m cool, I’ll just do it.'”

Because what America means is having a government that spends our own money to nag us to do unpopular things.

Why Embarrass Journalists?

Filed under: Politics — jasony @ 11:25 am

Because it’s easy:

“I would not go through life ignorant of key facts, especially important facts.  So many of the people writing under bylines are willing to do just the opposite today.  It cannot end well when a free people are choosing leaders based upon the reporting of a class of people both biased and blind as well as wholly unaware of both or if aware, unwilling to work at getting smart enough to do their jobs well.”

Fix the media and you fix the country.

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