The Big Think

July 7, 2014

First Texas Honda takes the Long View

Filed under: Business,Disclosure — jasony @ 1:54 pm

In 2009 I bought my Tacoma through Toyota of Round Rock. For various reasons, it had to be this dealership (long story). It was an excruciating experience filled with all of the typical sleazy-car-dealer horror stories. “I’ve got to talk to my manager”, “what about my five kids”, “That price I promised you this morning isn’t the price any more”, “you have to have the undercoating”. You get the picture.

Erin has been needing a car for a while now and the time finally came. With great reluctance we stopped by First Texas Honda in Austin and talked to a salesman there. Not only are they a non-haggle place, but the TrueCar price we got through USAA was almost $1250 less than the similar “no haggle” price through Toyota of Round Rock. The sales guy (Greg, a ’91 Baylor grad who turned out to be the guy who mistook my apartment for his friend Steve’s place way back in 1989) spent probably five hours with us meticulously going through the entire process. Researching the car. Answering question. Multiple test drives. He seemed like he was having a blast not “selling” the car but really helping us find what was right for us. He even kept suggesting a less expensive Civic as opposed to the Accord Erin wanted since it might work better. What salesman does that? When we finally presented the USAA TrueCar price, which was $750 cheaper than even their “no-haggle” price, he met it without complaint.

After signing the papers today Greg and I had a long talk about how car dealerships and salespeople have largely earned the horrible reputation that they have, and he’s glad to see things changing, even if that means some of the bad dealers will close. Couldn’t agree more. What a night and day experience.

So just now the phone rang and it said “Toyota of Round Rock”. With a huuuge smile I answered it and talked to the salesman (who had been given our contact info as a result of the TrueCar contact info we filled out). Can I help you with anything? Why yes, yes you can. It really made my day to tell him “No offense, and I’m sure you weren’t even there in 2009, but that experience was so horrible that not only will I never return to Toyota of Round Rock, but I’ll make sure everybody I know hears about it as well. Oh, and your TrueCar no-haggle price? $1250 more than First Texas Honda. I wouldn’t come back to you if you paid me to. So no offense, and I’m not upset with you, but you need to tell your management that, if my experience is anything like the norm, you guys have some major reputation repair to do.” He thanked me and the call ended. It just made my day.

So we bought the car! Signed the papers and we’ll finalize everything on Wednesday. In the meantime, here’s a pic:

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If you’re in the market for a new car, go talk to Greg Ryan at First Texas Honda.

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