The Big Think

October 13, 2014

Thrashed by the Cycle

Filed under: Politics — jasony @ 11:12 am

Time Waits For No One:

“If there were only some way of quarantining memes it would be very much appreciated right now. Carrie Dann of NBC News laments ‘If you’re even a casual news consumer, you know that the spread of Ebola, the U.S. airstrikes against ISIS and major security breaches within the Secret Service have dominated media coverage over the last week as Americans mull the safety of their families, U.S. soldiers, and the president himself.’…

…It wasn’t supposed to be this way: the news has hijacked the news cycle.

To appreciate how much this hurts it’s important to remember that the media’s greatest power is its ability to set the public agenda. Ever since 1968 it has jealously guarded the power to both determine what the public talks about (the agenda) and how it is discussed (framing)…

…As MSNBC noted, the public instead of talking about the real issues, is talking about Ebola, ISIS, al-Qaeda, Ukraine, etc. It’s a fine kettle of fish when media consultants find the news revolting. An uprising of the facts is making the management of the news cycle impossible.”

Boo frickin’ hoo. If they spent more time reporting the news instead of framing and massaging it, journalists would be less worried about being at the mercy of the cycle and what that means to the stability of their positions.

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