The Big Think

December 14, 2015

Ad Blockers Will Force Reforms in Online Marketing

Filed under: Technology — jasony @ 2:08 pm

Ad Blockers Will Force Reforms in Online Marketing | MIT Technology Review: “It’s telling that when the authors of the PageFair-Adobe report asked 400 Americans why they started using an ad blocker, the primary reason they gave was to avoid ‘misuse of personal information.’ Twelve months ago, the research firm Ipsos surveyed people on behalf of the marketing services company TRUSTe and found that concern about online privacy was rising. The top cause for worry: ‘Companies collecting and sharing my personal information with other companies.’ People feared that more than government surveillance. So it’s no wonder that ad blocking hockey-sticked in popularity after it became clear that other mechanisms for protecting personal privacy—such as ‘Do Not Track’ (a function you can activate in your Web browser to request that sites not compile information on you)—were mostly ignored by the online advertising business. When Do Not Track proved toothless, millions of people got their own fangs.

At this point if you’re not using an Adblocker online you’re exposing yourself to way too much intrusive tracking and risk. Glad to see the adblock tech pushing change.

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